Gap and Bono

I'm a huge fan of Bono but not so much for what he does musically but more so for what he does socially. His (Product)Red is really groundbreaking in terms of both its scope and implications. Being how I work for Gap, I gotta mention its partnership with Bono; yesterday, Gap launched its (Product) Red limited edition collection of clothing with half of the profits going to the Global Fund to help eliminate AIDS in Africa. Theres some pretty cool stuff, plus its gonna be interesting to see if this consumer-centric approach will work. If you think I'm biased, read this article from Relevant Magazine or even better, check out some of the links yourself:
As James put it, “… faith without deeds is useless.” If you want to be a part of the action that young people are taking, visit gap.com/red or invisiblechildren.com to find out how you can make an impact in the world. Your life is busy, but your life is also the best place in which you can minister. Take action, and through your deeds, let the world see that your generation will be the first to rise up and reclaim this world for God. Wear your heart on your sleeve, literally, and let your deeds speak loud and clear. Above all, remember that what we do now is a start and not a finish. The world will not be won easily. As the ads imply, be “inspi(red),” be “inc(red)ible,” until this world can be “cu(red)”. None of that can come merely from the purchase of a T-shirt, but everything can come to fruition through raised awareness, through social consciousness and through our own recognizing that we ourselves can make a great difference in the world around us—even through what we wear."